Viva Magenta: A New Shade of 2023

Viva Magenta: A New Shade of 2023

Now that 2023 has officially arrived, Viva Magenta is the colour du jour. When Viva Magenta was chosen as the colour for 2023 by the Pantone Color Institute, it was described as "really pulsing with vim and vigour." Since more than 20 years ago, the "it colour" has been a yearly ritual throughout the globe.

It investigates the interaction between human creativity and artificial intelligence. This year, Viva Magenta unveils a new story and is ready to accept anybody who shares its spirit of disobedience. Magenta is often described as bold, welcoming, and clever.

"Viva Magenta" is a new shade and hybrid colour that "straddles the real and virtual, evoking our dimensional world. It is a subtle blood red tone that provides a balance between warm and chilly. It is a carmine red that is assertive without being aggressive and instead adopts a "fist in a velvet glove" strategy. Viva Magenta is a dynamic red hue capable of inspiring creativity to produce a more promising future.

Ranveer Singh

Ranveer Singh in Magenta Outfits

Many famous people in this vibrant hue, from Hollywood to Bollywood fashion, are seen celebrating the Viva Magenta colour. Ranveer Singh, a fashion star, is our first subject. His clothing was designed by costume designer and stylist Eka Lakhani. The outfit had a jacket and matching slacks in the colour Viva Magenta, which were worn together and accessorised with white shoes.

Rashmika Mandana 

Rashmika Mandana  In Magenta Outfit

Rashmika Mandanna, who is quite attractive, has joined the group. She wanted us to fall head over heels in love with her ethnic outfit for Viva Magenta and Bollywood style dress. She dressed herself in a stunning saree with a stylish zari border. The ethnic marvel was paired by Rashmika with a strappy blouse with a scoop neckline.

Kate Middleton 

Kate Middleton  In Magenta Color Outfit

Princess of Wales Kate Middleton also wore the hue to Cyril Ramaphosa's welcoming speech in South Africa. She accessorised her traditional Emilia Wickstead dress in the colour Viva Magenta with a headpiece and a little, matching velvet handbag.

Anuskha Sharma 

Anuskha Sharma In Magenta Color Outfit

The pairing of Bling and Viva Magenta is perfect. Do you not concur? Watch Anushka Sharma in her glitzy magenta outfit. The body-hugging, full-sleeved dress had a closed neckline.

Chitrangda Singh 

Chitrangda Singh  In Magenta Outfit

Recall the time Chitrangda Singh stole the stage by showing up in a gorgeous Magenta gown. The silver and black patterns on her clothing were its best feature. It had a figure-hugging feature that highlighted her curves and a slit on the side for a contemporary touch.

Do not forget to let us know how you would welcome this new vibrant shade into your wardrobe.


Is the ‘Viva Magenta’ The Pantone Color Of The Year 2023?

Viva Magenta has just been named Pantone's Color of the Year for 2023. Pantone showcases a hue each year that symbolises contemporary culture, and this year's shade is described as a "crimson red tone that provides a balance between warm and cool" by the company.

What are some good color schemes for Viva Magenta?

Some good color schemes idea for Viva Magneta

  • Viva Magenta, Coral, Gold, and White: For a lively and upbeat appearance, this colour scheme employs Viva Magenta as the dominating hue and couples it with Coral, Gold, and White.
  • Viva Magenta, Turquoise, Mint, and White: For a vibrant and contemporary appearance, this colour scheme employs Viva Magenta as the dominant hue and couples it with Turquoise, Mint, and White.
  • Viva Magenta, Purple, Lavender, and White: For this colour scheme's sophisticated and beautiful appearance, Viva Magenta serves as the primary hue and is paired with Purple, Lavender, and White.
  • Viva Magenta, Coral, Coral Pink, and White: For a fun and lively appearance, this colour scheme employs Viva Magenta as the primary hue and couples it with Coral, Coral Pink, and White.
  • This colour combination of Viva Magenta, Turquoise, Blue, and White has Viva Magenta as the primary hue and mixes it with Turquoise, Blue, and White for a light, ocean-inspired appearance.


We also happen to be a magnet for suggestions, and would love to catch yours….throw us yours on

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