Cricket is a lucrative sport once you’ve made it to the top. People with a lot of money have a vision to multiply it. Elite Indian cricketers personalities do have people running around them for work in all contexts. The probability of becoming an entrepreneur when you have a lot of money is not really low, especially in the case of athletes who comparatively don’t have a long shelf life in their primary career.
Today on our weekly chatter, we talk about our beloved Indian Cricketers who have got their own clothing brands!
You We Can
Started as a simple idea, Yuvraj Singh launched a non-profit organization called YouWeCan in 2012, to help those battling cancer. He once mentioned in an interview that raising funds for the cause hasn’t been easy since its inception. So he needed something big to streamline revenues. Amongst many business ideas, he chose to launch his own brand of classy athletic wear in 2016. This ‘shop for a cause’ brand produces casual wear, T-Shirts, track pants, and caps. YWC has a premium and high-end range called Gold Collection. The range is designed by the collaboration of designers Shantanu and Nikhil.
Wrogn was co-created with Virat Kohli by Universal Sportsbiz Pvt. Ltd. (USPL). Intact Wrogn is the first fashion brand launched by USPL. The Virat range of collection consists of the kind of clothes he wears. Other than this, it consists of men’s casual wear and later the brand unveiled the women’s clothing line in February 2015. The collection is widely found on many other e-commerce platforms. Kohli recently launched a limited edition Minions collection, which he himself promoted by wearing it. AB De Villiers, Kohli’s RCB teammate, is their brand ambassador.
Launched in 2016, the True Blue brand, a renowned menswear label, is co-owned by Sachin Tendulkar. The brand aims to redefine modern menswear. The designs are contemporary, but the brand draws inspiration from India’s heritage. The brand is unique in its own way and has been successful in catering to fast-emerging young India.
Harbhajan Singh has enthralled his fans with his Brand Bhajji which has already begun making strides in the international market. The brand produces lifestyle ranges and sportswear. Quality and affordability are the two visions the brand strives to achieve. Review of his brand has been mostly positive, his T-shirts come with a smooth velvety finish. Brand Bhajji is a sure recommendation for gym sessions and athletic wear. This brand is available on some online retail platforms, like Myntra.
Seven by Mahendra Singh Dhoni is an active and fitness lifestyle brand. The propagated principle is to revolutionize and democratize sports. The seven brands offer a wide range of fitness categories, running, training, and lifestyle sport. High-end technology is used to blend a perfect combination of style and comfort.
In the list of cricketers who owned fashion brands, the next name is Virendra Sehwag. VS brand is a collection of track pants, T-shirts, jackets, and shorts as well as cricket equipment, including bats, gloves, and pads, which would be targeted at the mass market with inexpensive cost as its USP.
Which sporting clothing brands people like to wear most?
In India people like to wear Adidas brand mostly. Since its founding in 1949, Adidas has grown to become one of the most well-known names in sportswear. Currently, this company ranks as the second-largest sportswear maker in the world. Although its shoes and other apparel are more well recognised.
What are the business ventures of Sachin Tendulkar?
Apart from True Blue, Sachin Tendulkar invested in a joint venture between the Future group and the Manipal group in 2007. He promoted products under the S Drive and Sach brand, which sells a variety of health, fitness, and sporting equipment.
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