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Fabriclore Expands Offline Presence, Opens Experience Studio in India

Fabriclore Expands Offline Presence, Opens Experience Studio in India

AS PUBLISHED IN INDIANRETAILER.COM ON APRIL 01, 2022

Whether you need fabrics, accessories, or trims, you'll enjoy getting lost in the vast possibilities. Experience a treasure of India's rich Textile Crafts with more than 20 crafts on display here.

Fabriclore announces the launch of its Experience Center in Jaipur. Spread across approximately 1200 sq. ft, part of a 25,000 sq ft experience facility, this store has been designed as an interactive space to understand and explore endless possibilities with fabrics, extending across a number of categories and services. 

Accoutred with a display of more than 2000 unique fabrics that includes a large gallery of an ever-growing range of greige fabrics and 5 sections that showcases enormous possibilities of various printing techniques on greige fabrics in both contemporary and handcrafted variations

The studio is further backed by over a ready catalog of 10,000+ designs in the same premise thus making the visit a wholesome experience of a complete fabric and design ecosystem.

Also, an array of 200+ types of dyeable white fabrics, ranging from sustainable fibers, Premium Linen, and Cotton to Liva, Lenzing, and Tencil is also accessible at the store. Whether you need fabrics, accessories, or trims, you’ll enjoy getting lost in the vast possibilities. Experience a treasure of India's rich Textile Crafts with more than 20 crafts on display here.

The state-of-the-art atelier boasts a high-tech purchasing solution wherein iPads are placed in the store, digitally navigating libraries of each sample they like and hundreds of similar fabrics. The visitors can scan the QR code and explore the entire range available in the warehouse with similar properties on iPad. The guests can add fabrics to the cart on the iPad and instantly request to see them, placing the order on the spot and carrying their purchase along with themselves. Moreover, the customized racks are replete with 100 percent recyclable swatches with QR codes redirecting the consumers to the website.

The studio offers more than 10000 fabrics, including RFD Cotton, Organic Cotton, RFD Viscose, and Sustainable fabrics, in partnership with Tencel, Lenzing, Aditya Birla Group, Linen, Knits, etc on display with detailed technical specifications. Also, Fabriclore’s exclusive collections and gems from their ignited quest for innovation with different crafts and materials will be displayed in the center. This facility is the first-of-its-kind platform in the textile fraternity that connects and builds a network of textile professionals, right from Designers, Boutiques, and Garment makers. The studio will also host interesting academic and regular workshops for regular engagement.

Sandeep Sharma, Founder, and VP – Operations, said, “We are delighted to open an Experience Studio in Jaipur. By creating a more engaging experience, we would solve a multitude of problems that Designers, Garment Manufacturers, and Private Labels face while developing their collections wherein fabric innovation plays an important role.

A lot of thought has gone into decking up the interiors of this iconic store, with the insertion of consciously designed elements to uplift the studio ambiance in collaboration with ARCH College of Design and Business. Imagined as the interiors of one's home, it has a calm, minimalist aesthetic- a conceptualized graffiti adorning the entrance of Experience studio, displaying the evolution of handloom fabrics to highly fashionable ensembles. The visual merchandising of the store also exhibits beautifully handcrafted and upcycled accessories- right from lifestyle to home furnishing.

Always adaptive to the changes in the latest trends, Fabriclore has never failed to respond to the changing preferences of people, establishing firm roots with such initiatives. Experience Fabriclore- a one-stop solution for designers and boutique owners from fabrics, and printing techniques to customized design services.