All of this, polished us. We found our beat, our direction, a path that we would like to follow. After more than four years in creating one of the most sought after brand of fabric, we have matured and so should be our brand identity. A more unified language of visual communication that we and our global community of fabric connoisseurs can relate to.
The recent decades have witnessed a brisk navigation in the fashion, home & living space which began from Darzi era, to the influx of giant e-commerce and now slowly turning to be more personal into the customization era. This swift shift in the market is what the founders were able to spot at the right time and soon Fabriclore saw the light of the day.
We are now poised to march further in the space, to become much wider in offering everything one needs to customize their own design... create their own stories.
What Does New Identity Represents?
The half circle on top of “I” is inspired from Indic Devanagari script and adds both Indic cultural and spiritual touch.
The result is a Serif font for headings that appears both vintage, and modern at the same time while going for classic Grotesque font for body text.
The entire motif selection and iconography are hand drawn with water color creating a visual feel that is more approachable, more human, visually asymmetric without any sharp corners.
Beyond Visual Change
Second the experience of buying fabric as low as half meters has been loved by our community, we will continue to enhance that experience with new features that help them get as much as value possible for stitching.
A lot is there in store for Designers too. We are working on adding even more enhanced buying experience for designers and boutique owners, offering them more value for their spend.
On the concluding note, we certainly think the new identity is more of natural