For several reasons, including beauty lessons, OOTDs, reasonably assessed apparel, etc., the Indian fashion industry relies on the accounts of influencers and fashionistas. People certainly pay attention to the way these bloggers mix and combine items and then hang their ideas in their closets.
As a result of their widespread popularity and consumers' willingness to be loyal to them, some of them have become brands in their own right or have caught the attention of established ones. Let's check out India's top five online celebrities.
Queen of Insta Fashion
Although Komal Pandey, a style influencer based in Delhi, initially planned to pursue a career in accounting, she ultimately decided to focus on fashion blogging. She has risen to become one of India's most successful content producers because of her risk-taking and original approach.
Her style is perfectly on-trend for her target demographic, yet her fiery, outgoing, and confident nature shines through regardless. Her stylish and shimmering outfits, as well as her bohemian accessories and skirts, have made her a fashion icon.
Over 1.7 million people follow Indian fashion and lifestyle blogger Kritika Khurana on Instagram, where she goes by the moniker "ThatBohoGirl." She's been working in the business for almost eight years at this point, and her trip vlogs and impeccable style have landed her on the covers of several high-profile magazines.
Her fashion advice is the perfect way to add some sizzle to any woman's closet, and she has never failed to excite and inspire her audience with it. Whether she's draping a saree or donning a beautiful Kurti outfit, her ethnic-inspired ensembles never fail to win over the crowd.
As a result of his bold personal style and refusal to conform to societal norms, Siddharth Batra has become an inspiration to male bloggers and influencers everywhere, opening up a whole new world of online fashion to his followers in the process.
Siddharth has revolutionised men's fashion and broken down the barriers between the sexes with the way he dresses and the freedom he gives himself to experiment with cosmetics and other aspects of his appearance.
Masoom Minawala Mehta: The Style Fiesta
Masoom Minawala Mehta is a household name in the fashion industry, having carved out a niche for herself as a formidable presence and recognisable brand. This Internet A-lister is a multiple-award winner who has spoken on behalf of India at the Cannes Film Festival and other international events.
She is now an entrepreneur that works with major fashion and lifestyle companies throughout the world in an effort to achieve worldwide fame that will help her and other women. Among the many places her work has been featured is Forbes' 30 under 30 Asia list.
In spite of the widespread opinion that Ankush Bahuguna's Instagram feed is embarrassing, the internet has taken notice of his humorous videos and anti-stereotypical dress choices. After starring with his wild mother in the hook, Ankush went on to work for a number of lifestyle brands, including MensXP and iDiva.
In 2022, he will be one of Instagram's most followed fashion influencers since his makeup and outfit drips are so hot. His daily dosage of levity is accompanied with a burst of fashion and lifestyle information that will leave you gasping for air, and he supplements this with humorous and witty reels and blogs on the side.
How can I become an influencer on Instagram?
In order to become an instagram influencer, first you need to get an instagram business account then set your niche. As per the trends among your target audience, design your content and create something that is trendy yet unique. Create your own brand identity and voice. Promote your content to get attention and space on insta.
Who is the top Indian fashion influencer on Instagram?
Kritika Khurana, Komal Pandey, Aashna Shroff, Santoshi Shetty, Juhi Godambe, Akansha Redhu and House Of Misu are some of the names that are top instagram fashion influencers of India.
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