How Brands Trick us to buy More

During the change in season, each fabric store seems to be at its peak. When summer arrives, shorts and peasant tops are out in your wardrobe. When the atmosphere becomes cooler, comfy denim and knitted clothes be your partner. 

It is known that the majority of fashion stores are trying to manipulate you so that you spend more of your time as well as money on their business. However, it is pretty impressive that many of these tricks work perfectly in all seasons. 

So if you want your spending habits to be much savvier then keep an eye on the signs that fashion stores are trying to make you spend an extortionate amount of money. Here are the top and sneakiest tricks that brands use. 

Out-of-Season Clothing

This is one of the doozy tricks that is used in the fashion industry. They tend to make you feel that clothes are of season, making people buy more of them due to pressure. Despite the present seasons' clothing, it has been found that micro-trends exist on the basis of the week. 

This implies that buyers are pressured to constantly update their look on weekly basis with new products. They are put under pressure that they are on the verge of getting out of the fashion trend. 

You only have to focus on style in place of fashion, just remember everything comes back around so never chase fashion. 

Advertise Discounted Clothing

The most common trick used by people to buy more products is ‘discount’. We all think that we are picking up the bargain when the store offers cheaper clothing. However, what you might not be aware of is that the outfits sold in discounted stores are made with cheaper quality. 

This makes sure that you see the opportunity to get yourself a bargain and spend more amount in place of spending a little more money on clothing that would stay in course and be of much better quality. This tends to be the most scarily common trick used in the fashion industry for trade. So next time if you find yourself tempted by such things at an obscenely low cost then make sure you are buying it from an appropriate store which will result in buying a product that you actually paid for. 

Attractive Alluring Scents

This trick is one of the most unusual tricks employed by fashion stores. In stores, they often apply specific scents in order to evoke a positive sense which in conclusion makes it much likelier for people to buy stuff within the shop. 

It is said that the effect of sense on human emotions has a long impact, for instance, the pleasant smell of bread baking in the house develops a strong connection of emotions within the brain. 

While visiting the stores, the scent can evoke provoke strong emotions. Nevertheless, getting the appropriate scent for the right product involves science in it. 

Prey on Movement Patterns

Although this strategy is more common and obvious in grocery shops, it is also used well by clothes retailers, who put the most eye-catching items near the front of the store to lure customers in and make them more inclined to buy them at full price. 

A common trick used by clothing stores is to have little, low-priced items waiting for you at the register after you've paid for your purchases. Shoppers are more likely to pick up enticing items, such as gum, candy, or cheap brand paraphernalia, while they are in a buying mood than they are to pay attention to advertising placed in the heart of the store. 

Before making any impulsive purchases, ask yourself, "Am I going to use this?" If it's not something you'll use or need, put it down and stop wasting money on it.

Glimmering to eyes

It's true that people are a lot like magpies. Our preference for shiny items originates in our reptilian hindbrains and dates back to our days as hunter-gatherers. The human mind automatically associates shiny and glistening objects with desirable commodities that we want to acquire. Rather than a pretty sequined Fabric shirt or the glimmering mirrors at your favorite clothing store, it was usually a weapon back then.

Businesses in the fashion industry capitalize on our biological predisposition to be attracted to shiny, reflective materials. To entice you inside and persuade you that their wares are worthwhile, shops are designed to be as bright and eye-catching as possible. Don't let appearances deceive you; not everything shiny is valuable.

FAQ

How do you trick customers into buying?

There are various ways by which you can make customers buy the fabric. By offering discounts, showing them something lustrous, and using various other ways you can trick people inbuying your product. 

How do you get people to buy more?

Listen to what your customer want, show your expertise, don’t sell your service sell your solution, and build trust in your customer, this way you can get people to buy more of your product. 

We also happen to be a magnet for suggestions, and would love to catch yours….throw us yours on hello@fabriclore.com

Learn, Create & Grow with us