How about spending $9,500 on a virtual garment that you can't even wear? The first ever digitally-created fashion item cost that much! If this is the first time you've heard of digital fashion, it certainly won't be the last. The future of fashion is being reshaped by digital fashion designers and virtual clothing, thanks to the rise of the Metaverse and the increasing popularity of virtual reality. If you're unfamiliar with the Metaverse, don't worry; we'll help you get settled in.
What is Digital Fashion?
The term "digital fashion" refers to the trend of creating virtual clothing in 3D that may be worn by both real people and their virtual counterparts. Instead of utilizing actual cloth and materials, digital outfits are created using 3D computer software and then either worn by your online avatars or augmented onto your body. As a method for creating prototypes of garments in an ethical and ecological way before producing final goods, virtual fashion is quickly becoming the industry standard.
As an alternative to traditional pen-and-paper fashion design, companies can experiment with computerized fashion design, which allows for the creation of precise digital samples, shortens production times, and reduces waste, all of which contribute to more environmentally friendly and responsible fashion manufacturing.
Why Invest in Digital Fashion?
Digital fashion is more than just a fun way to dress up your virtual avatar for online games. With the help of AR and AI, you may virtually try on and put on the outfit. In the past, you may have used a digital wardrobe app to plan your #OOTD, but now it's time to take it to the next level.
Clothes that exist only in the digital realm may also provide a perfect fit for all body types. Digital clothing may be altered by the designers to fit a wide range of body types, which is sure to please everyone.
By using a virtual wardrobe, you may dress in luxurious materials like fur and leather without a second thought. When you twirl, do you want your dress to change colors or light up? The internet fashion world is your oyster; there are no limits!
Sustainable practices facilitated by the digital technology industry
You save a tonne of material and time by skipping producing a prototype before you make a bunch of garments. Next, the avatar is digitally draped with the design using 3D fashion software to see how it falls and flows before the design is submitted to manufacturing.
A brand's ability to comprehend its customers, respond to changing market conditions, and meet the needs of its customers might be enhanced by such research.
Popular 3D fashion software like Blender, Browzwear VStitcher, and CLO3D are easily accessible to designers all around the world. You can make anything imaginable on your home computer, from designs using physically impossible materials to ones using structurally impossible structures.
Digital fashion brands
Republiqe
Republiqe is a well-known brand in the world of virtual fashion and is situated in Singapore. Their goal, spearheaded by businessman James Gaubert, is to come up with an imaginative and eco-friendly alternative to conventional clothing. They are an online-only fashion retailer known for selling expensive and unusual things. They create the coding for online fashion collections and auction off NFT garments.
Upload a picture of yourself to the Republiqe website, then choose the virtual garment of your choice to purchase. As soon as you check out, their staff will start matching your measurements to the greatest possible image. A completed photo that is likely to go viral on social media is then shown to you. It would appear to be a win-win scenario to be able to indulge in the latest trends in online luxury clothes without negatively impacting the planet.
Fabricant
The Fabricant is a digital fashion house that specializes in creating couture and other fashion experiences that exist only in the digital realm since the company's founders believe that the future of fashion lies at the intersection of technology and design. In addition to the occasional auction and sale, The Fabricant also offers free file downloads of their garments, which can be imported into programs like CLO3D and Marvelous Designer.
Their most recent effort is a joint one with WOW (World of Women) with the goal of increasing the number of women and minorities in Web 3.0. You may shop for and even work with women designers of a wide variety of NFTs. So, how familiar are you with Seismic? Fabricant created this one-of-a-kind piece of digital haute couture for Vogue Singapore.
Auroboros
Innovation, sustainability, and immersive design have all contributed to Auroboros' meteoric ascension to the status of a luxury fashion brand in the metaverse. The creators, Paula Sello and Alissa, debuted their digital ready-to-wear collection during London's largest fashion week. Despite only being in cyberspace, fabric manufacturers produce physical clothing that references nature. Launched at London Fashion Week, the 14-piece Biomimicry Collection may be purchased on the brand's website, the fashion game Drest, and the DressX marketplace. At checkout, customers bring in photos for Auroboros to digitally adjust to their unique physique and size.
FAQ
Is digital fashion more sustainable?
Yes, it is true that digital clothes manufacturing consumes 97% less carbon than traditional garment creation making it more sustainable.
What are the elements of digital fashion?
The basic elements of digital fashion include color, texture, and shape of the silhouette.
We also happen to be a magnet for suggestions, and would love to catch yours….throw us yours on hello@fabriclore.com
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