One of the fastest-growing industries, fashion has had a huge influence in promoting culture and breaking barriers. This industry alone has been offering the masses unrivalled creativity and novel styles, giving every individual a touch of freshness. Whether you are an established fashion designer or an up-and-coming one, it becomes all the more important to reach the right audience to get the appreciation and value your work deserves. It also opens up a lot of new doors, elevating your career options and helping you cruise through the lanes of the fashion industry without undergoing unnecessary struggles. It also opens up your gateway to explore more and never settle for less.
Ways you can showcase your work as a fashion designer
No matter how great your work is, without promoting it right, it can get incredibly tricky to get the credits you deserve. Here are a few ways you can do so.
Go for a solid portfolio
As a fashion designer, it's given that you need a solid portfolio to be able to exhibit your best work. A collection of all of your top-tier creations, it helps highlight your creativity, uniqueness, vision and versatility like no other to any client you might be targeting. A riveting portfolio is a must to attract the dream client or job. Also, make sure to keep updating it from time to time to not miss out on the best display of your passion-filled works.
Highlight Your Evolving Prowess
Displaying your artistry become better with time is crucial as it helps clients at a glimpse of your versatility and passion to outgrow older trends. Also, take adequate measures to include mood boards, fabric swatches and a detailed description of the inspiration behind every single creation. Your dedication to your craft shall always be the driving force behind a client choosing your craft over others.
Make sure to click high-quality photos
When trying to garner a fan base for your work, it's the rule of thumb to always go for high-quality photos. A visually appealing portfolio which presents your work with all the minute details is a necessity for clients to appreciate your unparalleled craft. Blurry, low-quality photos look unappealing and can result in you losing out on business.
Curate your Instagram
In this day of social media virality, you cannot let your Instagram not do the talking. Also, as the platform is completely free to use, there's no reason for you not to showcase your talent in it. Curate an aesthetic profile that uplifts all of your work and helps you get the attention of the perfect clients. Take proper care to know the proper hashtags that are needed. Additionally, don’t forget to place proper location tags, as it helps potential clients know in the blink of an eye where you're based.
Use Social Media Tools Like YouTube and Tiktok
We are no stranger to the power of social media. YouTube and Tiktok, being some of the most used apps on this planet, are known to open doors for small-time creators and fashion designers. With fashion and lifestyle content being one of the most consumed, it is essential to leverage its power. Also, the demand for video content has been on a meteoric rise. Videos help clients and the general public alike have an intimate look into your art and appreciate the thought behind it.
Take part in fashion design competitions
Competitions are a great way to get exposure, all the while helping you get an ample amount of confidence. With reputed competition, you get to share the table with a myriad of designers, helping you pick the brains of the most experienced designers. A good look at their creative choices can also help you inspire yourself to break the barriers and think out of the shackles of mediocrity. Some of the websites that are known to hold competitors regularly are:
- DesignCrowd
- DesignContest
- 99designs
Opt for collaborations with high-affinity influencers
We all know how social media works. So, an association with a big-time creator can benefit you and your craft like no other. Target people in your industry with a good and authentic audience pool. But just to be safe, do not choose anyone and everyone. Be careful while picking someone that matches your niche and the target audience.
Pin your portfolio on Pinterest
A visual search engine which is Pinterest, helps people connect with you if they are searching for the design ideas that you're portraying. You can create a plethora of illustration-related boards that effectively group all of your design pieces. You can also sort them by category and get the following you want.
The Role of Fabric in Bringing Out the Best in your Designs
Fabric plays a huge role in making your creativity shine. High-quality fabric doesn’t just feel more comfortable on the skin but also makes your creations look more refined. Additionally, it ensures the durability and functionality of your designs, making your brand a name people can rely on. In an industry as competitive as fashion, investing in top-quality fabric is a sure-shot way of achieving positive word of mouth that can translate to more fame and sales down the line.
Why Choose Fabriclore For Your Design Needs?
When it comes to the quality of our fabrics, we cut no corners. Trusted by over 400 companies from around the planet, we source our textiles from top-tier mills in India. You can choose as many fabrics as you want, and we will create a customised swatch book for you. With over 300 varieties of fabric, we are one of the largest wholesalers of fabric. Every meter of our competitively-priced fabric is tested by our in-house experts, assuring impeccable quality. With customisable designs and prints and a commitment towards sustainable fashion, we guarantee fabrics that bring your designs to life flawlessly. Whether you are a multi-brand retailer, a private label, an independent fashion designer or a garment manufacturer, we have the fabric you are looking for. Get in touch with our experts or drop by our office and get the right material for your dream designs effortlessly.
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