What is Ecovero?

Ecovera is a certified fabric for sustainability from EU Ecolabel certifications. An eco-friendly and more sustainable material compared to traditional viscose. Procured from sustainably sourced wood which needs less water and has 50% lower emission than generic viscose.

 

When and Where did Ecovero come from?

 

Keeping in mind about environment and sustainability, an Austrian-based company Lenzing AG, introduced Ecovero as a substitute for Viscose due to the production process which is harmful to the environment.

 Invented in 2017, Ecovero is an eco-friendly viscose fiber.

 

What’s special about Ecovero?

 

• EcoVero fibers are biodegradable and compostable in home, industrial, soil, and even in marine conditions.
• Ecovero has moderate wrinkle resistance which helps to maintain a polished look.
• Durable and maintains its quality over time.
• Holds dye well, results color does not fade away easily.
• Certified for biodegradability and composability.

 

Applications

 

• Due to its softness and breathability, Ecovero become ideal for daily wear clothing like shirts, blouses, trousers, etc.

• Used in home textile products like towels, curtains, etc.

• The smooth texture makes Ecovero ideal for lingerie and underwear.

 

How to judge the Authenticity of Ecovero?

 

• Ecovero typically absorbs water quickly.

• In the burn test, it smells like burning paper and leaves behind ash.

 

Care Instructions

 

• Store Ecovera in a cool and dry place.
• Use a steamer for the wrinkles instead of high-heat iron.
• Avoid using bleach because it can affect the color.
• Use mild detergent formulated to avoid harsh chemicals.