
6 Ways To Style Dupatta - History of Dupatta | How it is perceived in West?
Dupattas are quintessential for traditional attire. Needless to say, they hold a special allure for both Indians and ethnic fashion lovers, alike. As a matter of fact, you might have even heard o...

Our story of the Discovery of Jhag Fabric
Success should be manifested in the form of experiments and innovations. Because persistence, though safer and risk-free, is counterproductive to any organisation. Our new range of eco-friendly d...

Eco friendly yet snazzy all in one denim
You will hardly find anyone's cupboard without a piece of denim in it. Denim is basically a style that never outdates. Every year as many as 450 million pairs of Denim(Jeans) are sold. Before you...

Save your celebrations for a Rainy day!
The smell of earth, sips of hot chai with crisp pakoras, cozy blankets, and paper boats all bring the much-cherished memories of monsoon. But apart from these small celebrations, we as a country, c...

The Perks of Tailor-made Clothes
You must have had one such experience in your life when you were stunned by a person’s attire, the perfect fit & the gorgeous style, be it on your commute or an event you attended. What if we t...

Be environmentally woke-how to ace sustainable living like a boss
You have already heard it far & wide as every other social media influencer brags about leading a more sustainable lifestyle which might lead you to believe this is another of those pretentious...

GREEN IS GETTING CHIC & SO SHOULD YOU
So that cute little top that you bought recently is super cheap right? And you plan on buying some more. But what if I tell you, that that cheap top you bought is ruining the planet and your body....

Bateeskari - An Ode to Lucknowi Weavers
India undoubtedly is blessed with a myriad of culture, art forms and crafts. One such craft, which truly captures the essence of the country in terms of its diversity, is Embroidery. Each state, e...

Digital Take on Pichwai & Jewellery of Indonesian Archipelago - A Fabriclore Exclusive
The ancient will always behold endless treasures; as the news comes in, it often replaces the past, making us lose our grip on the age-old treasures. But sometimes the new and the old come togethe...

Creating a strong name in the Tollywood Cinema and making her way into the Big Boss (Telugu) 2, Nandini Rai (Neelam Gouhrani), is a pretty well-acknowledged face in the industry. Since winning the...

