Fashion Business, Lifestyle & Trends

Crafting Your Brand Story and Values for a Successful Fashion Business

Starting a fashion business can be exciting but it’s not always easy. One important thing that can help you stand out is creating a strong brand story and clear values. Your brand story shows who y...

How to define your target audience for your fashion business

In the fast-changing fashion industry, success depends on knowing your target audience. Whether you're starting a fashion brand or refining it, know your audience. It will help you create products ...

How to Identify Your Niche for a Newly Launching Fashion Business

Starting a fashion business is exciting but it’s important to define your niche early on. Your niche is the specific area within the fashion industry that your brand will focus on. Know your niche....

20 Best Winter Dresses to Keep You Warm and Stylish in 2025 - 2026

It can be difficult to find the ideal balance between feeling warm and appearing stylish as the weather cools and winter arrives. To keep you warm and stylish throughout the season, we've gathered ...

Popular Dresses Made from Cotton Fabric: A Guide to Comfortable and Stylish Outfits

Cotton has long been a favourite fabric for clothing for centuries and for very good reason. It’s soft, breathable, and comfortable, making it just right for every kind of dress, be it casual or so...

Best Linen Summer Dresses for Every Occasion: From Casual to Formal Summer Styles

If you are browsing through your dress catalog, and everything seems very conventional or mundane, it’s high time that you jazz it up with something that’s stylish, breathable, and feels as comfort...

Best Fabrics to Wear in Winter: Stay Warm and Stylish This Season

It’s November already, and as December rolls around, people will be thinking about fabrics that promise both warmth and style. However, if you pull the stats, you will see how people are tired of t...

How Hard Is It To Be A Fashion Designer?

Have you been dreaming of becoming a fashion designer? Whether it is the glamour of the runway, the excitement of seeing your creations come to life or the prestige of having your name associated w...

Design for Comfort: How Cotton Fabric Elevates Loungewear and Activewear

What is the first thing you consider when you buy an attire? Yes, it should be great for the aesthetics, but it should also have a great fit and be comfortable to wear. There are different fabrics ...